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Benjamin Moore’s 2022 COTY is Here

By‌ ‌Ashley‌ ‌Zimmermann,‌ ‌Creative‌ ‌Content‌ ‌Director‌ ‌for‌ ‌@designREMODEL‌ ‌

Photo: Courtesy of Benjamin Moore

October Mist 1495 is pensive. Much like October, the color is conducive to introspection. It is a sophisticated and quiet shade that is appropriate for reading in your living room or perfect to wake up to on bedroom walls after an afternoon nap. It is cool and dry but evokes nature, which Benjamin Moore says is a perfect backdrop for creativity. It is a clarifying color, something that relaxes, purifies, and inspires.

Andrea Magno, director of color marketing and development at Benjamin Moore, tells Architectural Digest: “People are looking for a means of self-expression. There’s this craving for individuality.” She tells of a floral study done by a team member: “That green stem of the flower becomes this connector—this enabler, almost. It’s able to bring together all these other colors.”

The Benjamin Moore Color Trends 2022 Palette tells a story of living life harmoniously. The short “Palette Reveal” video is uplifting and shows snapshots of daily life being lived. It is simple and cheery. Benjamin Moore says, “This gently shaded sage quietly anchors a space while encouraging individual expression through color.” The moments of life shown in the video are balanced and rooted in well-intentioned living. The “anchored space” is representative of a family home, a place of growth, harmony, and centeredness which gives a framework for creative lives to be lived out by its family members. October Mist is about quiet growth.

The sage green tone is trendy, but not overdone. The chicness comes from its simplicity. It is a forward-thinking color. Martha Stewart says 2022 will be all about green tones, so October Mist fits right into this forecast. Like its color of the year predecessor, I expect to see tone featured in social media like Instagram, in particular. I expect that it won’t be the center of attention, but it will sit in the background of photos, or be captured in clothing colors next year, etc.

Magno elaborates to AD: “We’re at this point in time where we’re looking for stability and a feeling of being rooted. But at the same time, we want an escape; we’re ready to express ourselves.”
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